SMS Marketing- An Effective Strategy to Reach Customers

As the traditional trend of marketing has changed a lot, now the businesses also need to think differently to reach their target customers. In this modern era, each individual is making use of his smartphone and internet for availing products and services of their use. So, organizations are also running in the same pace to get a good hold on their customers by using innovative marketing strategies.

SMS Marketing is an effective marketing strategy where companies can promote their goods and services to a wide range of customers with a common gateway called sms. Businesses are adopting this medium to advertise themselves as it is the cost effective and easiest way to reach customers in a productive manner.

It is actually a dual benefit process for both customer as well as the seller. It is not only a platform, but also a guide about how to start a campaign and make it more successful. It can be briefly seen as the doorway for new businesses to make people aware about them, and also a linking medium for the existing customers of an old business to keep them in touch about any kind of updation.

There are two types of SMS offered to the customers by most of the companies which are offering Bulk SMS services in Delhi-

Promotional SMS- These type of messages are meant for promoting products and services, and let customers aware about what is currently happening. They are only allowed to be send on non dnd numbers within a fixed time interval and have instant delivery. 

Transactional SMS- These are the informative messages meant for informing the existing customers about payment details, account status, OTP and other necessary information. It contains a 6 digit unique sender ID and can be send to non dnd numbers as well. It has 24*7 delivery format. 

Scanf Solutions is a leading IT company which offers sms marketing in Delhi at affordable prices. We have a expert team of professional and skilled people which genuinely work to deliver satisfactory results to the clients.

Few Tips to Make an Effective Web Design

Effective web design is judged by the number of website viewers. There are so many factors that affect the visibility of a website. A web designer always concern, how good it looks. He tries to make design effective and useful. If site designs are not effective then it has to face poor results like high bounce rate, less time on site, low per visit and low conversions. How to make good design for a site. There are some tips that will help in making your site effective, engaging and viewable.  

Communication - When visitors open a site, they want more information about the topic. So it is important that the design should be easy to read, viewable and communicate clearly. You can use some tactics in site design like: organizing information using headlines, sub headlines and using bullet points.

Typefaces - You can use Scans Serif fonts. This font is easier to read online. The ideal font size for reading online is 16x and stick to a maximum of 3 typefaces in a maximum of 3 points size  to keep you design readable.

Colors- Site color is other important factor in making a good design. Use palette to enhance the user experience. Also, using contrasting color for the text and background will make it easier to see.

Images -  Choosing the right images for your website will help to promote your brand or products and connecting with target audience. If you have quality photo on your site it will be more visible online.

Navigation - Navigation is about increasing visit duration and decreased Bounce Rate. Navigation bars make it easy to concise and clear categories and allow people to rapidly and easily access information about your company.

Load time - Visitors don't like taking time in loading a website. Ideally, loading time of a website should be less than 6 seconds.

A call button - A call button should not just to the homepage. Every page of your site should have a call button. It will be helpful to connect users at any time. Call button helps to increase your online presence.

 Writing Style - You should write content as per users' mind. Use objective language. User does not like promotional content. Content should be informative with unique ideas. Use heading and subheading in the content. It helps to make content more readable.

 Scanf Solutions offers genuine service of  website designing in Delhi at affordable rates.